There are two simple strategies to make this work: link building and YouTube videos. I’m going to show you how to quickly build authority links to your product page for free with just a few minutes of work a day and I’m going to show you how to do YouTube videos, what to say, and how to make them rank in the Google SERPs.
Google wants word of mouth; it wants referrals from other people. In many ways, Google SEO is similar to Amazon. Like Amazon, Google uses:
- Authority – seller reviews on Amazon, social signals (mentions) on Google.
- Buying Signals – bestseller rank on Amazon, click through rate on Google.
- Social Proof – Product reviews on Amazon and backlinks on Google.
The two are very, very similar. Like Amazon, the one that has the most influence is social proof in the form of backlinks.
Authority:
Amazon is the fourth most powerful website in the world. Google, Facebook, YouTube, then Amazon. Google really trusts Amazon and, when it comes to authority, Google considers that Amazon is the fourth most authoritative website in the world. So, our work, as far as building authority, has already been done on Amazon.
Buying signals:
Buying signals is kind of like the bestseller rank on Amazon. Google wants to see that your webpage and app is being clicked on. The more it gets clicked on, the better.
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